Anthropologie launched a new video vignette feature on their site, showing different outfits alive and cruising around in various picture-perfect locations. This is just brilliant to me—and totally plays off the idea of the Weeks of Dasha video fashion blog I posted about recently. Things are evolving! Video is magic!
[Screenshot of landing page. Click on a location to see a vignette of a model poking around a vintage book shop, buying some croissants, you know... things you picture the Anthropologie girl doing.]
I have this seed in my brain that’s germinating: short, :30 video blogs with a quick outfit scan… Rob opening a bottle of wine… Eli motoring by… the old lady neighbor dragging her whimpering teacup poodle down the sidewalk… all set to great tunes…
Tres bien, Anthropologie. You managed to change things up while seamlessly translating your brand into the concept and the visuals. I mean, when I see a hat in an Anthropologie catalogue, I’m totally subconsciously imagining it on a woman blowing on a hot cup of coffee in some chic little cafe. Right? That’s essence! Brilliant!